3 Ways to Improve Your Online Marketing

Jun 25, 2019 joanna wales Online marketing Comments Off on 3 Ways to Improve Your Online Marketing

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Marketing through post office seems to have been overtaken by modern forms of marketing such as E-mail marketing, television marketing, and social media marketing. A considerable number of companies have already forgotten post offices as a place where they can reach their customers. They have a perception that marketing through the post has already been overtaken by time and should not be practiced. 

However, marketing through the post over other forms of marketing is still relevant and can help a business to increase sales when used the right way. Many business owners think that marketing through post cannot yield any benefits because there is no technology involved. Here are some of the reasons you should not ignore marketing through post offices. 

1. Increased Trust

Over the last few years, the issues of trust have become common among many individuals. Increased use of technology has caused a huge number of people to lose faith in most of the marketing platforms that are using innovations. Hackers and cybercriminals are continually breaking into secure sites, which have raised serious questions on the authenticity of some of the websites that people are using. 

Some of the most preferred methods of marketing are no longer private. A social media post can be read by thousands of people from different parts of the world. An email message can easily be seen by phishing scams and other spam filters. So, the only option is to send your marketing message by post where it will not be seen by any person and is secure. 

2. Overloaded Inbox

Many business owners have ignored post office marketing and have already moved to Email marketing. However, this form of marketing is not as efficient as most people want to put it. Individuals receive very many email messages daily. Most of the messages are personal messages, news, updates, offers, and marketing messages. People don’t read all the messages in their inbox, and as such, the marketing email is not seen.

However, the post office box cannot be overloaded. The moment some parcels land on the box, the owner is immediately alerted of an incoming parcel. There is a high chance that he/she will read the same marketing magazine on the same day. Email marketing is indeed instance, but there is no guarantee whether the message has landed or has been read by the recipient. There are a lot of assumptions and opinions, which undermines the entire marketing policy.

3. Personal Touch

Marketing has drastically changed and is not all about sending marketing messages to potential buyers. It is all about appealing to the buyers through personal touch. Most of the marketing messages that are sent through social media platforms and print or broadcast media do not address any person. They do not have a personal touch, which explains why most of them are ignored by the consumers. Apart from personal selling, marketing through the post is the only form of marketing that has a personal touch and can appeal to customers.

These benefits have probably convinced you to try the post office marketing strategy. Send your newsletter today through Lincoln Park Post Office and wait for the magic to happen. Marketing through the post could have been the oldest form of communicating, but it still retains some charm. It has remained green despite the emergence of technology and other innovative marketing techniques.

 

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