Jul 01, 2017 joanna wales Online marketing Comments Off on 5 false assumptions about digital marketing which small businesses often have
During our years of working with small businesses across different industries, we saw many misconceptions about online marketing in today’s digital age. In this article, we will point out the common ones and explain why they are false assumptions. Let’s get started.
Answer: Because it is wiser to take initiative, especially when it comes to the internet. Today, Internet users account for 47% of world population, and the percentage soars to 81% in developed countries (based on International Telecommunication Union 2016 report). The internet is absolutely where your customers hang out now and going forward. If your website presence is still neglected in the coming years you will most likely lose your chance of gaining new customers.
Answer: Don’t put all eggs in one basket. The problem with referral is that your business at the mercy of others, thus you are vulnerable to changes. Online presence, on the other hand, is a good investment as the Internet is constantly growing with more and more customers prefer to search for providers online prior to contact.
Answer: Unfortunately, those approaches are outdated, even if you target senior citizens. Six in ten seniors (age over 65) now shop online (Pew Research Center 2013). This number is expected to grow at an annual rate of 5%. Your customers are moving online, why would you insist on sticking with bulky pieces of paper?
Answer: It’s satisfying if you just want a modest return of less than 3 figures. Return on investment (ROI) is great but profit is marginal to grow and expand your business. To generate bigger figure, you need to invest in premium web design, premium host, helpful content, then promote your content strategically to get in front of your target audience.
Answer: 55% visitors spend fewer than 15 seconds on your website (Chartbeat 2014). Given consumers’ short attention span, you need to make your website extra user-friendly and helpful. Without a good website, along with a visitors’ tracking tool like Google Analytics, you can’t estimate how many customers had silently left your site. To prevent new customers from leaving your site, review your site periodically to make sure your website is user- and search-engines-friendly.
For more helpful articles, please visit our website at ProWeb365.com/Blog for online marketing resources. We promise you will find more insightful articles there.
Feb 13, 2019 Comments Off on Types of Paper Used For Business Card
Feb 11, 2019 Comments Off on Times when you need to hire an SEO specialist
Jan 25, 2019 Comments Off on The Complete Guideline: How to Recover Raw HD in Raid
Dec 25, 2018 Comments Off on What to Consider When Buying a Desk for Your Gaming PC
Oct 23, 2018 Comments Off on Fast And Effective Way To Have Immense Social Media Popularity
Aug 21, 2018 Comments Off on Build Up The Strong Audience With A Strong Online Appearance
Jan 22, 2018 Comments Off on 4 Reasons How Digital Marketing Can Help Grow Your Business
Aug 16, 2017 Comments Off on FC Moto Coupon Marketing. 5 Ways Coupon Codes Increase Online Profits
Nov 22, 2016 Comments Off on How you can Recover Data on Mac’s Operating-system
Oct 22, 2016 Comments Off on The Significance Of Data Backup And Recovery
Oct 04, 2017 Comments Off on Semalt Expert Specifies How To Deal With Referral Spam In Google Analytics
Aug 15, 2017 Comments Off on Buying Guide on Dell Used Laptop
May 08, 2017 Comments Off on Get the Best Domain Name via Godaddy Coupon
Feb 13, 2019 Comments Off on Types of Paper Used For Business Card
Feb 11, 2019 Comments Off on Times when you need to hire an SEO specialist
Jan 25, 2019 Comments Off on The Complete Guideline: How to Recover Raw HD in Raid
Dec 25, 2018 Comments Off on What to Consider When Buying a Desk for Your Gaming PC
Nov 28, 2018 Comments Off on Where Should You Install the Radar Speed Display so as to Obtain the Best Data?
Nov 20, 2018 Comments Off on What is a plagiarism scanner and what does it do?