Okay so we know that in order to reach out to the target audience press release is a great way. But the fact of the matter is that press releases isn’t a new idea, though it evolved greatly since 1906, which saw world’s first press release.
Previously press releases connected businesses and media. It’s just not the same. In fact it’s a great tool for businesses to be able to directly reach their prospective customers in addition to connect with the media journos and the writers.
A press release is handy tool for businesses to generate the awareness about brands to wider audiences. It gives awareness to those reading it about what’s going on with the latest happenings of your business or brand. That known, if there’s a good press release distribution service at your disposal it can send your press release to big networks of targeted audience as well as those news outlets that are waiting for some content so that they can publish.
Press release distribution services market is of late pretty much crowded. This means it is not easy for marketers to decide where their money will be best used. To choose the best press release distribution service you need to consider the kind of coverage you hope to achieve with the PR and what a press release distribution service will provide with that coverage, be it earned media pickup, or your brand’s online visibility, or your website’s search visibility, or targeting new audiences, or brand engagement, or shareholder confidence, to name few.
Focus on the service that will take your message to your intended audience and to your targeted demographics.
Also experts recommend considering those service/s with reporting features for you to determine the success of your campaigns.
Having studied this market hugely, in order to assist you so that you can find the best press release distribution service with respect to their pricing, editorial and writing support, customer service, media contacts database, what I have done here is sorted out a list of 5 best cheap press release distribution services.
PR Distribution™ offers full-service including press release writing as well as distribution. The services offers premium features of distribution for a decent price. All the plans they offer come with spam-free placement of your release with detailed report.
What PR Distribution™ com can do is that it can target demographics regions and industries. It reaches out to TV and radio in specific area, and can reach out to industry journals and websites of the region. The media contact database of this service is top of the notch with top-tier media networks such as ABC, NBC, CBS, Fox, Bloomberg Business, and Reuters to name some.
For all the small businesses and startups here is a cloud-based PR distribution service named 24 -7 Press Release. The service offers a variety of packages with PR distribution plans starting from as low as $19.00 per release to as high as $389.00 per single release. The website is user friendly and is a good deal for startups. Its database has over 50,000 newspersons, and it takes the credit of distributing close to half-million press releases thus far.
With service starting at a mere $29, Send2Press is easily one of the most affordable choices for businesses to up their PR marketing strategy. It offers PR distribution along with writing, editing, and free proofreading for the small business owners who have no clue of journalistic writing and presentation and lack knowledge about SEO optimization.
The plans are time-centred and for a little extra fee you could get a distribution within 4 hours or one can go for the next-day distribution plan without having to paying the extra money. They get your news distributed directly to over 6,500 print and digital news outlets in quickest possible time. The only let down perhaps is that they do not offer any customer service just in case you have any queries or doubts to get clarified.
PRWeb is one of the very popular press release distribution companies that gives lots of exposure to businesses. They offer price range from from $99 to $389.
The service with its reasonable price offers comprehensive reporting of where the press release got published and other details. The reports come in real-time and are sent to respective emails of business owners. PR Web distribution offers a permanent placement on the PRWeb and also PRNewswire. The let down in this service is lack of editorial support or feedback for the basic plans opted by the small businesses and startups.
Easy Newswire is a large and progressive serving the smaller B2B companies and startups well. Their media contact database is not only huge but up-to-date. Which means the news is published in real news outlets and not dead sites. They do offer good geographic controls over the distribution markets and track the results as well. With more than 850,000 journalists and 120,000 news outlets the release is likely to be seen by not only reporters but also targeted and relevant business partners.
They turn your story into a news so that all spotlight is on you. Easy Newswire continues to be a marketing partner for several businesses looking for good long term internet visibility and brand awareness with the use of a press release. The premium plan starts from $129 which guarantees syndication on close to 350+ news sites.
Since all businesses are different, so will their financial limitations and needs also be. However, if you are looking for a solution for your PR marketing needs, then without an iota of doubt I would say PR Distribution™ as the best press release distribution service out there. Their in-house team of writers and editors write an optimized PR and they are large influencers having one of the largest media contact databases. The free press release checklist they have on their website is also of great help to their users.
In order to achieve maximum ROI and long-term SEO benefits it is wise to take their top-tier service package. The premium package guarantees 100+ placements for your press release with the largest media distribution.
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