It is nothing new to say that video marketing and podcasts are becoming our favorite formats, which leads us to have to complement our texts with these other types of content, also when it comes to positioning.
Although your focus might solely be positioning in Google, we have to be aware that YouTube is one of the main channels in which we must also publicize our brand, especially if we are to provide educational content to our community.
Therefore, in this article, I want to talk to you about the study of keywords or keyword research for YouTube, with a list of tools that I find impressive to do a good job of positioning on this channel.
What is Keyword Research for YouTube?
Keyword research or study of keywords is the first stage within a positioning strategy, intending to reach more people with content appropriate to their searches. Whether it is to position on Google or video platforms like YouTube, its purpose does not change.
Among its common utilities we have:
Know The Audience And Their Interests: Carrying out keyword research will help you better understand what search terms your target audience uses when searching for videos on YouTube.
Plan the Strategy: The study of keywords allows us to make decisions and define the bases of any positioning strategy.
Optimize The Writing: A good search for keywords will help you write better the textual content, and this is also the case on YouTube (when optimizing title and description).
Stand Out From The Competition: Many channels limit themselves to putting one or two keywords in their videos. Knowing a good list of keywords will help you optimize positioning by adding complete groups of words.
General Stages of a Keyword Research
Doing a good keyword search requires doing a study that is made up of 3 stages:
Competitor Analysis: Well, they will give your ideas about content that they already have positioned and what keywords for a specific niche.
Study the Sector: In addition to the competition, other professionals in the sector will also be able to give you different quality ideas.
Research with Search Tools: What we will see next, and that will be very useful to carry out our keywords research for YouTube.
Having to include YouTube as one of your of your top social channels is great and shouldn’t be overlooked. The effect of YouTube in every business is massive and that’s why digital marketing services like comrade web agency recommends it.
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