A lot of repetitive tasks like interpretation and data collection, lead generation, targeted email strategy, as well as content, duration, are now under one roof, the automated marketing. Thanks to a brilliant designed set of software, marketers from every organization can now improve the reach of their business and target their messages more carefully.
With today’s modern technology like chatbots that are starting to become more reliable, fluid, as well as human-like with their responses, a new set of possibilities, are now open for a lot of marketers. According to studies conducted by Forbes in 2017, more or less 35 million Americans are using voice-initiated assistants at least once every month. That is a 129% increase from the previous year, and it is projected to increase in the coming year.
Last year saw similar growth. In fact, according to a survey conducted by Voicebot.ai last September 2018, more or less 60 million Americans are using voice search enabled AIs in their homes, having owned at least a handful of smart speaker device. At the end of 2017, Motion.ai was acquired by HubSpot, integrating their software with the ability for people to “create their own chatbot to interact with the customers on their own terms with no technical skills required.”
It is a bold statement but has fallen flat since the arrival of these artificial intelligence from social media giant Facebook in 2015 called Facebook Messenger. A lot of chatbots generating platforms like Chatfuel or ManyChat have claimed a quick chatbot producing options since their inception. In the last two years, as these AI building platforms are starting to act on their promises, the technology is quickly starting to become a reality.
Entering 2019, at least 40% of big businesses are expected to launch their own AI assistant in the following months. Now, as generators are starting to provide what they have promised that AI will make businesses to convert, engage, close as well as delight their customers much better, a lot of marketers are now patiently waiting to see what kinds of new tools this year will bring. Based on the latest trends, here is some of the insider scoop on the useful mixture of chatbots and automated marketing software that people are expecting to see in the next few years. For more news about smart bot marketing, check out websites like smartbotmarketers.com.
In a world where digital noise and data is everywhere, it can be complicated to track down the customers that you want for your business, people who need your products and services just like you need them. You can collect a lot of data, filter them and try to apply what you found. But when it comes to tangible and real leads, a more modern type of Artificial Intelligence might be your best option.
Organizations sometimes rely heavily on venues like the conventional landing page when it comes to lead generation. Marketing departments crafted, tasty bits of information or clickable blurbs. When users click the links, the traffic is dumped on the landing page and blasts them with service and product sale points or the site can draw out the traffic’s contact details.
Unfortunately, the landing pages leads are sometimes proven to be unqualified and weak. So, why not try a more modern approach? Use a software that focuses on data collection as you identify the right demographic for your market, and instead of dragging them to a sale-operated landing page, engage in the traffic’s interest by introducing helpful and perky chatbot. With AI generators like Chatfuel or ManyChat creating the AIs as well as tools like Zapier in helping identify good and organic leads, you can gain a lot of excellent traction in your latest lead generation campaigns.
When business owners implement bots throughout their sites and social media accounts in 2019, you are going to find out that you have a lot of fresh and new information that comes from their customer base. How can you utilize all the essential data and use them before the data goes stale?
Marketing tools like DashBot, ChatMetrics or BotMetrics help analyze the functions as well as the conversations so that they can improve their customer’s experience and draw out helpful conclusions about the marketing efforts. First, you need to use all the gathered information from the bot communications to make them better. With the mixture of human eyes and automated tools, they can look through AI logs and identify the phrases and keywords that the clients usually use. To know more about this new technology called chatbots, click here.
That way, they can customize the responses and triggers of the AIs so that it looks even more intuitive and human-like. They can also incorporate the often-used keywords and phrases in the marketing campaign as well as on online contents to boost their site’s Search Engine Optimization and connect with the customers a lot better.
As you review the chatbot interactions and logs, you might find out some surprising things when it comes to the target market. You might discover that some elements are not being communicated the right way. Maybe you will find that the name of the product you are trying to market is too complicated or too long and that all of your customers call it something else.
Everything mentioned above can help you plan a good marketing strategy for this year and the years to come. According to AMM or the American Marketing Association, chatbots are going to be an essential player in the market research department in the near future.
You have to stay tuned for future developments as this thing is starting to be a lot more relevant in the marketing industry. Business owners need to look for unique ways to stay ahead by combining the latest chatbot technology with automated marketing tools that are already existing today.
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