SEO is an Investment in Your Company’s Future

Mar 13, 2020 joanna wales SEO Comments Off on SEO is an Investment in Your Company’s Future

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If you are convinced that there are potential customers out there who would benefit from your products and services, then you know that the key to growth would be to make your business as easy to find as possible.   There are many ways to do this andone reasonable cost approach is with online marketing.

A successful online marketing campaign uses a two-pronged approach: 1) a great website and 2) getting that website found in Google search results.  Why two prongs?  Having a great website is not worth much if nobody can find it.  How can your website be found ahead of others in Google search results?

The sites that are on page 1 in search engine result pages did not get there by accident.  And sites do not automatically appear in Google on page 1 just because they are launched.  So how did they get there?  It happens through a process called Search Engine Optimization, also known as SEO.

Google has elaborate and proprietary algorithms that determine where each site falls in the search engine result pages.   SEO is the process which convinces the search algorithm to rank one site higher than another for a set of keywords.  Google looks at many aspects related to a website like being mobile-friendly, load time, text to image ratio, and others.  Two of the other main considerations in search engine ranking are content and backlinks.

Google loves fresh content and will give a site a boost if there is regular, fresh, high-quality, relevant content on a website.  Google also looks at which other sites are linking back to a website.  Who has time to create all this content?  Who can work on getting high-quality sites to link to their website whilebusy running their own business?

Your small business can partner with a NJ SEO company that can keep adding quality content to your website and also get the high-quality links that will help the  website rank well in Google search.

Being on Google’s page 1 can transform your business.  To learn how SEO can be an investment in your company’s future, see this infographic by Landau Consulting.

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