Things to Keep in Mind When Designing the Landing Page for Your Event

by Alex Schnee

When you are creating a page where potential attendees to your event can gain information, you need to make sure that all the elements are there so they feel comfortable sharing their name, address, and credit card numbers. You can do all the marketing in the world to get the word out here about your event, but if you don’t have a flow that makes sense for your event, then you might not get the attendance you expect.

Here are some considerations to keep in mind when creating your event’s landing page.

Label information clearly

The first thing you will want to do is make sure that all the information about the event is easily located, including how to sign up, what time it takes place, and location if it is an in-person event or how they can join online if needed. You might want to use certain sections in order to make sure that everything is easy to find or be sure to provide some FAQs in order for visitors to answer their questions on their own.

Make things simple

This is not the time to go crazy trying new designs. You want your WordPress event registration process to be as simple as possible. This means using a lot of white space, making sure not to use too many elements, and making sure there is a clear user flow so your attendees end up in the right spot to book tickets. The simpler you can make things, the more likely your potential attendees will finish the sign up process. This also includes graphics and images, as well.

Test your checkout process

Probably the most important thing to keep in mind when designing your experience for your attendees is whether or not you will require them to leave your landing page in order to book tickets. One of the best things to do is to test out a few different types of checkout processes to make sure that you have chosen the right options. That way, you can also determine whether or not you need to have additional payment methods, if users tend to drop off, and if you should make checkout completely available on your landing page.

Provide confirmation

You should provide confirmation after checkout so your attendees can know that their tickets are on their way. This might including the order confirmation number, a link to a PDF of the tickets, or even just a note that they should receive an email. This way they know that they have completed everything correctly and that they won’t be charged for something that they didn’t actually receive. You can do this with a simple graphic or statement.

In summary

Designing the landing page for an event can take a little more though when it comes to converting your customers. However, with this in mind, you can create a simple page that attendees feel comfortable with and shouldn’t have a problem with completing.