Anyone in the field of marketing who has opened their junk email folder recently will notice a landslide of SEO offers from companies all over the world. With the huge amount of spam floating around online from companies claiming to be SEO gurus, it can be frustrating trying to find an SEO agency that actually knows what they’re doing. After all, search engine optimisation is a long-term strategy that can really make or break your online presence depending on how your strategy is implemented. Therefore, it’s critical that you do your due diligence before selecting an agency to handle your SEO account. We’ve outlined some of the most important things that you need to look for and ask before engaging the services of an SEO agency.
Ask About Their Experience
There is a wealth of data available online from users who have probably already reviewed the SEO agency that you are thinking of working with. You need to be careful when looking at these reviews to see whether they are genuine, or whether they look like they have been harvested by the company as a means of improving their online reputation. One good metric that you can use to determine whether the company knows what they’re doing is the length of time that they have been up and running. Leon from Safari Digital Agency recommends that you should ask to see examples of businesses that are similar to the size of your own. An experienced search marketing professional can transfer across niches, however, transferring from a small business to a large one and vice-versa is much more difficult.
View Case Studies
SEO companies who have worked with a diverse range of clients in the past should have case studies on here and that they are willing to share with you. The case studies will outline the scope of work that they have completed, give examples of their performance, and provide an indication of the kind of results you can expect to see. Case studies are a testament to a company’s ability to deliver on their promises.
Ask for Certifications
Unlike Facebook advertising or Google AdWords, there is no standard certification that is handed out to SEO agencies by the major search engines. As such, you won’t be able to view a certificate that states they have completed a certain number of campaigns and achieved a predetermined ROI. While there here are no search engine optimisation certificates available, most agencies who have experience with SEO will also hold certificates for Facebook advertising, Bing advertising, and Google AdWords that indicate they have proven knowledge of each search engines advertising platforms.
Get an Audit
Any SEO agency with this salt will offer a free SEO audit for prospective clients. This ordered should outline what the company plans on doing come out the strategies that they will use and provide a realistic timeframe on when you can expect to see results. It is difficult for companies to provide a concrete timeline for results, however, based on previous experience they should be able to give you an indication of when you will start saying a return on your investment.
Search engine optimisation can be a tricky subject if you don’t have any experience with it. if you’re going to be working with an SEO agency it’s worth equipping yourself with some basic knowledge and research so that you can ask questions that are going to help you choose the right SEO agency.
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