A domain name is your first step to an online presence for your business and one of the most important decisions that you would take for your website. So you already have a great idea for your website and it’s time to present it to the world. Choosing a domain name is as essential as the website itself and you want it to be right. An apt domain name that reflects your business or industry can go a long way in establishing your search engine rankings, increasing site traffic, and expanding your audience.
So, before you choose the name, here a few things to consider to help you make the right choice.
Be creative but relevant
In the web space, creativity without relevance is of no significance. Hence while choosing a domain name, you can get creative but always make sure your site name is relevant to your business or industry space for better brand visibility. Major search engines like Google will tend to rank such domain names higher in the search results, thus yielding your site more traffic.
Make it Keyword Rich
Keywords are at the heart of a successful SEO strategy. And using keyword rich domain names will only make your site SEO friendly which will eventually help with better visibility and more popularity on search engines. This will ultimately help in increasing the Click Through Rate on your website.
Forgo the Numbers
Using numbers on a website domain name used to be a unique idea once upon a time but not anymore. With so many sites and so many brands to recall, users find it difficult to remember numbers and tend to misread them for something else, thus affecting visibility. So avoid using numbers or numeric characters within your domain name. For instance, a movie streaming site can be easily called moviesforyou.com instead of movies4u.
Avoid a domain name similar to an existing site
First of all, don’t use domain names that are already trademark, in order to avoid any legal issue in the future. And even if the sites aren’t trademarked, you should still refrain from using it or a variation thereof. For example, if there is a site called medicine.net, you should not use medicines.net or spell it differently (medi-cine.net). If there is already an existing domain which is not in use but already registered, you might want to avoid that too. There are chances that such sites might have been blacklisted or banned, which can create issues with Google Adsense or cause other concerns in the future.
Go with a .com extension
You might notice a lot of brands shifting away from the typical .com extension and using .net, .info and so on. While it does not make much of a technical difference, a site with a .com extension is still regarded as more credible, especially with search engines. Such extensions also look more professional, have a higher resale value if you want to sell it later, and are much easier for users to search for your site online.
On a parting note…
While buying a domain name is the primary step, it is only a small part of building a great site. Because, along with a name, you need a smart hosting solution. That is when and why you must discover a reliable Cloud Hosting India service to manage and maintain the site that you have painstakingly built.
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