One of the most essential elements to obtain a better ROI on any marketing effort is to improve conversion rates. As marketing automation takes over, there are a number of conversion rate optimization (CRO) tools that are essential for any online brand. Optimization tools perform various tasks but none can carry all the tasks needed in one. This entails that every business first find the toolset that suits their needs before deciding to sign up on the right combination. This helps to avoid gaps or unneeded overlaps of CRO tools.
The best kept secret within marketing circles are these 12 indispensable tools that each contribute to conversion rate optimization.
Number 1: Famoid
Heard of a tool that can rapidly grow Facebook, Youtube and Instagram followers? Businesses need to seriously consider that the social proof and trust shown on social media through reviews are important for conversion rate optimization. Products that have positive reviews are trusted far more by consumers than they trust manufacturer descriptions and sales pitches. Visibility and followers contribute to conversion rate optimization and data analytics help to repeat this success in future campaigns.
Famoid, even though a relatively newcomer on the block, has quickly moved up the echelon of conversion rate optimization services and have an instant delivery policy with a highly experienced team for instant solutions.
Number 2: Google Analytics 260 Suite
Data is an essential element of conversion optimization and every business, whether huge or small, needs to keep track of it. That is the very reason that Google Analytics 360 Suite is the next essential analytic tool for marketing strategies. This tool is the enterprise version of the company’s powerful analytics tool and allows access to far more data and features.
Number one in marketing automation, Marketo is essential to maximizing conversions while reducing workload for those in the marketing and development department. This tool does not work in isolation and it narrows the gap between conversion types. Leads are seamlessly turned into sales, repeat customers and brand loyalists.
Number 4: VWO
Brands that are looking for better business performance over the long-term need look no further than VWO. This complete toolkit has A/B testing, heatmaps, visitor recordings, and other optimization tools that cover almost all the CRO needs. Included is a full overview that allows for a deep understanding of the true impact of the conversion optimization strategy, and the possibility to see new opportunities.
Number 5: Iridion
Besides the 7-level analysis framework that allows for the discovery of new opportunities, Iridion helps create and track an entire conversion optimization strategy.
Number 6: Mixpanel
Mixpanel is a data channel that can help to track data and can be used in combination with other similar tools. Besides knowing what’s happening on a website, Mixpanel allows the team to understand who took what action.
Number 7: Leadformly
Web forms are not great for conversion rates but there are optimization tools that can help understand where users are having difficulties. Leadformly is a wonderful tool that positively increases form conversion rates. It has pre-optimized web forms that can be embedded on any page and customized without the need for code.
Number 8: ActiveCampaign
With a multitude of marketing automation features, ActiveCampaign allows for the setup of auto-responses for leads based on actions. It has a built-in sales and CRM system that keeps track of all leads in email campaigns that it helps build up. It then nurtures the leads across the entire consumer journey.
Number 9: Instapage
One of the best in its category, the Enterprise version of Instapage’s landing page builder with lots of features and optimization tool that allows for customizing, A/B testing features and dynamic content personalization.
Number 10: Optimizely X
Personalizing messages for different audiences is a relatively new idea that is highly effective in offering conversion optimization. Optimizely X is the tool that currently has some of the best features and allows marketers to greet users appropriately according to various circumstances. The homepage of a site can be personalized to welcome first time visitors, show a different message for returning visitors and an encouraging message for visitors who left the page without taking a call to action.
Number 11: Ethnio
User testing of sites and pages needs to be done y people with the same background as those that it is designed for. Ethnio assists in the recruitment of real users for fail-proof testing.
Number 12: Decibel
This platform helps to quickly understand and create better online experiences for customers. Hundreds of metrics are calculated to find the Digital Experience Score (DXS) giving a KPI based on pure numbers.
Bonus idea: Last but not the least, is the deployment of an intelligent chatbot. AI bots are awesome and often smarter than humans: this is the case with some of the advanced chatbots on the SnatchBot marketplace.
The most efficient conversion rate optimization can be achieved through the use of the right tools which are focused on specific areas of a site. Focusing on the key areas of a website is important, ensuring that there is no waste of time and money. These CRO tools and the automation of the process are the paramount investment for the best results.
Avi Ben Ezra is the chief technology officer at SnatchBot. As a true tech visionary and leader in the area of AI, NLP and Chatbots, he contributes valuable information and research to multiple industries, including banking finance, government, health, military as well as travel & tourism.
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